Krull magazine
Swedish institute of inner technology
Case study: strategy, content architecture and digital publishing Building a digital institute around a field that did not yet have a map The Swedish Institute of Inner Technology explores the human capacities that become more important as artificial intelligence expands: attention, discernment, emotional regulation, embodied intelligence, agency and ethical judgement. My role: Strategy, research and […]
Sensual institute
Case study: complex functionality and digital ecosystem One digital home for an institute, event space, library, course and shop Sensual Institute brings together research, in-person gatherings, an encyclopedia, guided experiences, books and longer learning journeys. Each part has a different job, but visitors still need to feel that they have entered one coherent world. My […]
We got cookies
Case study: ecommerce website, visual identity and functionality A premium online shop for a brand that refuses to blend in We Got Cookies creates handmade leather harnesses and accessories for daytime style and nighttime play. The website needed to hold both sides of the brand: sensual and provocative, but also refined, trustworthy and grounded in […]
Future Ancestor Club
Case study: small website and brand atmosphere A small, strange and welcoming website that lowers the barrier to joining Future Ancestor Club is an experimental creative community built around writing, drawing, voice, sound and embodied practices. The website did not need to explain every possible session. It needed to make the right people curious and […]
The Motherhole
Case study: visual identity, messaging and website design Giving a provocative idea a clear and emotionally intelligent home The Motherhole holds gatherings around three territories: Mother, Eros and Crone. The language is direct and deliberately refuses the polished clichés often used when speaking about women’s bodies, desire, ageing and care. My role: Strategy, copy, brand […]
I Awake
Case study: business strategy, digital products and functionality Turning an original methodology into a digital universe people can navigate I Awake is not one course or one book. It is a growing universe of sensual, creative and inner journeys, supported by maps, guided experiences, writing, audio and physical products. The website needed to preserve that […]
Craft island
Case study: website strategy and experience design Turning a collection of workshops into a day people can picture Craft Island is not only a list of creative classes. It is the boat ride, the sea air, the food, the island pace and the satisfaction of making something with your hands. The website needed to sell […]
Eira foundation
Dayagne
