A few of my clients
A clear, practical plan for what your business needs now
You began with one service.
Then you added a workshop. A course. A newsletter. Perhaps a membership, retreat or digital product.
Now your website is trying to explain everything at the same time.
You have plenty of ideas, but no clear path connecting them.
You are unsure what should be on the homepage, which offer to promote or whether you need another platform, landing page or complete rebuild.
This is where strategy helps.
Not a complicated report filled with marketing language.
A clear, practical plan for what your business needs now and what it does not need yet.
You offer several things, but visitors cannot tell where to begin.
People know you from Instagram but do not understand the full business.
Your referrals convert, but new visitors rarely contact you.
Your homepage tries to speak to everybody.
You keep adding pages without making the website clearer.
You are paying for several platforms that partly do the same thing.
Every launch begins with a rush to create pages, emails and payment links.
You get enquiries, but often from people who are not right for your offer.
You have an idea for a course or community but don’t know how it fits with the rest.
You are considering an expensive rebuild without knowing what the new website should actually do.
When the direction is unclear, design and technology become expensive guesses.
who your website most needs to speak to
which offer should be easiest to find
how your services, courses and products relate to one another
what visitors need before they feel ready to buy
which pages you actually need
how someone should move from Instagram or LinkedIn to your website
where booking, payment, email and community fit into the journey
which tools are helping and which are creating unnecessary work
what could increase revenue now
what can wait until later
whether you need a new website at all
Sometimes the answer is a complete remake.
Sometimes it is one clearer offer, a better booking journey or three pages that need rewriting.
a clearer position and main message
an organised offer structure
a recommended website map
priorities for content and calls to action
a practical client journey
recommendations for platforms and functionality
a step-by-step plan for what to do first
a list of things you can stop worrying about
The purpose is not to give you more homework.
It is to remove uncertainty and help you spend your time and money on the things most likely to make a real difference.
When the right person quickly understands what you offer, who it is for and what to do next, it becomes easier for them to buy.
A clear strategy can help you:
focus attention on your strongest or most profitable offer
create a natural path from free content to paid work
introduce courses, memberships or digital products without confusing existing clients
attract better-fitting enquiries
reduce money spent on unnecessary software or design
make launches easier to repeat
create follow-up paths for people who are not ready to buy immediately
understand which improvements should come before others
It gives your good work a clearer route to the people who need it.
A review of your current website, a focused conversation and written next steps.
3,500 SEK
Usually completed within one week.
For several offers, a new website, a course or membership idea, or a more complicated digital setup.
8,000–18,000 SEK
Usually completed within 1–3 weeks.
Smaller or ongoing strategy work can be charged at 800–1,500 SEK per hour.
Prices exclude VAT.
Get in touch
Most people come to me with a mixture of ideas, doubts and mild website anxiety.
That is completely fine.
We’ll untangle what you have, find the clearest way forward and make the next step feel manageable.
Most people come to me feeling unsure about their website.
It’s either unfinished, outdated, or doing a poor job representing their work.
What I hear again and again, once we’re done, is relief.
Relief that things finally make sense. Relief that the website feels like them.
And very often: “I didn’t think this could feel this easy.”