What is SEO, really?
SEO helps the right people find your website through search engines. Here is what the work involves, what you can influence and how to check whether it helps.
Warm, useful articles for solo founders, practitioners, creatives and small teams. Written for people first, with the search and AI-discoverability work happening quietly underneath.
SEO helps the right people find your website through search engines. Here is what the work involves, what you can influence and how to check whether it helps.
AEO is about making your knowledge useful when people want a direct answer. Clear explanations can help potential customers as well as search services.
GEO concerns visibility in AI-generated answers. Here is what it means for a small business and why clear, useful knowledge matters more than new abbreviations.
An LLM is a large language model. Here is how the model, an AI service’s web search and an assistant built for your business differ.
A crowded name, a new framework and a misunderstood subject. Four projects show what clear identity and useful knowledge can make possible in search.
You can hire three good specialists and still become the unpaid person translating between them.
You know the business so well that your eye fills in every missing explanation. A new visitor has no such helpful superpower.
Everything is technically on the page. Finding it now feels like opening a cupboard where nothing is easy to reach.
One graph went up and another went down. If neither changes what you do next, the report is decoration.
The links work and the forms send, but the homepage still describes the cautious version of the business from three years ago.