Case study: content architecture and website strategy
Making complex, research-led work clear without simplifying it away
Future Brown Space moves between Black Studies, performance, education and institutional change. Its ideas ask something of the reader. The website’s job was to give artists, educators and organisations a way into that work while keeping the client’s writing and intellectual voice intact.
My role: Strategy, brand identity, graphic design, website design and build, and integrations. The client created the copy.
Who this had to reach
The platform speaks to artists, educators, universities and cultural institutions. Each audience arrives with different knowledge and different reasons for engaging. The risk was either overwhelming people with theory or reducing meaningful work to generic diversity language.
I wrote a little more about this part of the work. Want to read it?
The writing was already theirs
The client brought the writing. We talked about who needed to understand it and what an institution might miss on a quick read. I planned the page hierarchy around those answers, keeping the client's language intact.
Different readers, different first questions
An artist looking for a workshop and an institution planning a seminar arrive with different questions. I made it easier for each to find a relevant starting point, without reducing the work to a generic label.
Design around the words
I designed the pages around those words. Testimonials and invitations have room to help someone decide whether to get in touch, while the research keeps its character.
What I built around it
I built a structure that separates the main workshop offers while keeping them connected to the larger research and artistic practice. Testimonials do more than decorate the page: they show how participants experience the work. Clear invitations help institutions move from reading to discussing a workshop, seminar or bespoke collaboration.