Who do you hire when the problem is the words, the design and the technology?
You can hire three good specialists and still become the unpaid person translating between them.
You can hire three good specialists and still become the unpaid person translating between them.
You know the business so well that your eye fills in every missing explanation. A new visitor has no such helpful superpower.
Everything is technically on the page. Finding it now feels like opening a cupboard where nothing is easy to reach.
One graph went up and another went down. If neither changes what you do next, the report is decoration.
The links work and the forms send, but the homepage still describes the cautious version of the business from three years ago.
Rebuilding everything when three careful changes would solve the problem is expensive, disruptive and not especially clever.