Analytics & Measurement

Website analytics is the measurement and interpretation of what people do on your website.

GA4 means Google Analytics 4, Google’s current generation of website and app analytics.

An event is a recorded interaction or occurrence in an analytics system.

A conversion event is an analytics event you mark as especially important to the business goal.

A UTM parameter is a label added to a URL so analytics can identify where a visit came from or which campaign link was used.

Attribution is the attempt to assign credit for a conversion to the marketing interactions that helped lead to it.

Engagement rate is a metric intended to describe the share of visits that meet an engagement definition.