A few of my clients
consistency matters
Your website uses one font.
Your Instagram posts use another.
Your LinkedIn banner was made two years ago. Your booking form has completely different colours. Your course slides came from a template, and every time you create a new PDF, you start from scratch.
Nothing is terribly wrong on its own.
But together, it can make a good business feel smaller, newer and less established than it really is.
I create visual identities and graphic systems that work everywhere your clients meet you, not only in your logo.
Before someone works with you, they are looking for small signs that they can trust you.
They notice when your website feels considered. When your booking page looks connected. When your proposal, newsletter and course materials feel as though they came from the same business.
They may not consciously think, “This typography is consistent.”
They simply feel that you are professional, attentive and serious about what you do.
That confidence matters when you are asking someone to book a coaching package, join a membership, attend a retreat or invest in a premium service.
“Is this the right page?”
“Is this offer still current?”
“Is it safe to pay here?”
“Is this business really at the level the price suggests?”
A strong visual system removes those unnecessary questions.
Good graphic design is not about making one attractive image.
It is about creating a system.
A trained designer considers typography, spacing, hierarchy, proportion, readability, colour, image style and how everything works together. She also considers what happens when the design moves from a large website to a tiny phone screen, a PDF, a presentation or a booking form.
AI and templates can be genuinely useful. They can help you produce something that looks much better than what you had before.
But one attractive AI image or Canva template is not the same as a visual identity.
It may look good by itself while still feeling generic beside established premium businesses. It may not work with your logo, communicate the right personality or adapt properly across everything you need.
I can use modern tools as part of the process but the thinking, selection and system are shaped around your actual business.
your logo or refine the one you already have
a colour and typography system
an image and photography direction
supporting graphic elements
website art direction
Instagram post and story templates
LinkedIn banners and content templates
newsletter headers and graphics
presentation and course slides
workbooks, guides and downloadable PDFs
proposals and sales material
workshop, retreat and event graphics
branded booking forms and landing pages
clear guidance for using it all consistently
Where an external platform has design limitations, I make it feel as connected to your identity as the platform allows.
The result is a practical set of tools not a beautiful brand document you never open.
You stop starting from zero every time you create something.
You know which colours, fonts, images and layouts belong to your business.
That consistency helps your business feel more established and makes premium pricing feel more believable.
And perhaps most importantly: you feel proud of how your work is presented.
you can give them a clear system instead of explaining your taste every week.
the same level of care from the first Instagram post to the website, booking page, welcome email and programme materials.
Smaller graphic design projects can start at around 4,000 SEK.
A visual identity refresh usually falls between 12,000–25,000 SEK.
A more complete visual identity and practical graphic system usually falls between 25,000–45,000 SEK.
Projects normally take 1–4 weeks.
Smaller or ongoing design work can be charged at 800–1,500 SEK per hour.
Prices exclude VAT, printing, paid fonts, stock images and third-party costs.
Get in touch
Show me what you have.
Tell me what feels wrong, what you are tired of and how you want people to feel when they find your business.
Finding the visual direction is part of my job.
Most people come to me feeling unsure about their website.
It’s either unfinished, outdated, or doing a poor job representing their work.
What I hear again and again, once we’re done, is relief.
Relief that things finally make sense. Relief that the website feels like them.
And very often: “I didn’t think this could feel this easy.”