GEO stands for Generative Engine Optimization. It’s a name for work intended to make a business and its information visible in AI-generated answers.
For a business owner, the question is: can someone asking an AI service for help discover that you offer something relevant?
What’s changed?
People can ask a longer question, request a comparison and ask follow-up questions. They may receive a summary with links to several websites.
Your website needs to explain enough for someone to understand the context. What do you do? Who do you help? What are your recommendations based on? Which real examples can you show?
A small-business example
Imagine a course leader who helps companies handle difficult conversations. A homepage saying she creates transformation doesn’t explain very much.
A page describing the situations the course suits, how she works and what participants practise gives a reader much more to go on. A real project example helps them decide whether her approach fits.
That’s the kind of content I help bring out. The knowledge often already exists. It needs to become visible and understandable.
What does the work involve?
I look at how the business is described, what its important pages explain and where answers are missing. Then I help with the copy, real examples, clear authorship and connections between pages.
We also check that the information can be reached and read. The content and the technical setup need to work together.
For Google, the SEO foundations still apply. A special AI document or a new way to pile up keywords isn’t a shortcut to being included in an answer.
How do we follow the results?
We can record which questions we test and what appears, with dates and context. But being mentioned isn’t the same as winning a project.
That’s why we also look at visits we can track and real enquiries. Ask new customers how they found you, too. Not every route appears in an analytics report.
What do you need to do?
Your main contribution is your experience. I can help draw it out, explain it clearly and build the path from reading to getting in touch.
We can influence the quality of your website. We can’t choose which sources an AI service uses in every answer.