Case study: ecommerce, identity and search discovery
A premium online shop for a brand that refuses to blend in
We Got Cookies makes leather pieces to be worn, played in and lived in, made to order in a Stockholm studio. The shop had to carry that sensual energy and the precision of the craft. Someone buying a harness online also needs to know it will fit their actual body.
My role: Strategy, copy, brand identity, graphic design, website design and build, and integrations.
Desire meets the practical question of fit
This was never going to work as a generic online shop. Customers need to understand the materials, sizing, fit and custom-made options before they feel comfortable ordering. At the same time, too much explanation could easily flatten the personality that makes the brand memorable.
The brand world and the buying journey
I created one coherent experience around the brand world, product collections, craftsmanship, custom orders and studio appointments. Product discovery sits alongside clear information about leather, sizing and made-to-measure options, while reviews and brand stories build confidence without making the experience feel clinical.
The result is a shop that can sell bold products without asking the customer to choose between beauty and reassurance.
Every place someone meets a brand should feel connected. I wrote a little more about making that happen.
What happens between wanting it and wearing it?
We traced the buyer’s questions from first attraction to measurements, leather, customisation and delivery. The brand’s fashion roots gave the visual direction its edge; the practical conversations gave product pages and checkout their clarity. A buyer should not have to write an email just to learn whether made-to-measure is possible.
A visual world with its own character
We Got Cookies needed to feel provocative and beautifully made at the same time. I built the identity, copy and design around its craftsmanship and point of view, so the shop is recognisably this brand at every step rather than a standard storefront with a different logo.
A shop that answers the fit question
I set up WooCommerce around collections, sizing and custom work. Buyers can understand fit, materials and made-to-measure options before checkout. Email sequences and funnels continue with relevant follow-up, so the team does less repetitive explaining while the buyer gets the detail they need.
Being found for the right reasons
Search work was part of the build too: technical SEO, product and category language, metadata, and clear brand information structured for conventional search and AI-led discovery. The product pages need to answer practical questions about fit and custom options as carefully as they show the pieces.
Making a playful name easier to recognise
We Got Cookies needed clear context around its name: a Stockholm leather fashion brand, with collections, craftsmanship, fit and custom work. I Love My Website brought those signals together through brand language, product structure, metadata and technical SEO. In a project-team Google check for “We Get Cookies”, a variation of the published brand name, on 27 September 2026, wegotcookies.se appeared as the first website result. Branded visibility is a different objective from ranking for broad product terms such as “harness”.
Evidence note: This is a dated observation reported by the project team, not a controlled ranking study or a measured revenue result. Results vary by location, language, device and date. This project belongs to a connected, founder-led creative ecosystem.
Read the four-project account of the organic search work and its evidence.