What is Google AI Overview?
AI Overview is a Google Search feature that can generate an AI-written summary with links to supporting web sources.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
AI Overview is a Google Search feature that can generate an AI-written summary with links to supporting web sources.
AI Mode is Google’s conversational AI search experience for more complex exploration, comparisons and follow-up questions.
Information architecture is how information is organised, labelled and connected so people can find and understand it.
Website analytics is the measurement and interpretation of what people do on your website.
GA4 means Google Analytics 4, Google’s current generation of website and app analytics.
An event is a recorded interaction or occurrence in an analytics system.
A conversion event is an analytics event you mark as especially important to the business goal.
A UTM parameter is a label added to a URL so analytics can identify where a visit came from or which campaign link was used.
Attribution is the attempt to assign credit for a conversion to the marketing interactions that helped lead to it.
Engagement rate is a metric intended to describe the share of visits that meet an engagement definition.