What is a conversion event?
A conversion event is an analytics event you mark as especially important to the business goal.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
A conversion event is an analytics event you mark as especially important to the business goal.
A UTM parameter is a label added to a URL so analytics can identify where a visit came from or which campaign link was used.
Attribution is the attempt to assign credit for a conversion to the marketing interactions that helped lead to it.
Engagement rate is a metric intended to describe the share of visits that meet an engagement definition.
An abandoned cart is a shopping cart someone started but did not turn into a completed purchase.
Image optimisation means making images look good while keeping their files, dimensions and delivery sensible.
A domain name is the human-friendly address people use to reach a website, such as ilovemy.website.
Web hosting is the server service that stores and serves the files and data your website needs.
CMS stands for Content Management System: software that lets you manage website content without editing raw code for every change.
WordPress is the software behind a website’s pages and content. Understand what it does, how plugins and hosting fit in, and what you need to manage.