What is content strategy?
Content strategy is deciding what information your business should publish, for whom, why and how it all fits together.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
Content strategy is deciding what information your business should publish, for whom, why and how it all fits together.
Website strategy is deciding what the website needs to achieve before deciding what it should look like.
UX means what it is actually like for a person to use your website.
On-page SEO is the work you do on an individual page to make its meaning clear.
Search intent is what a person is actually trying to do when they search.
A keyword is a word or phrase you choose to describe what a page should be found for.
A search query is the actual thing a person types or says into a search box.
Ranking is the position a result appears in for a particular search at a particular moment.
Crawling is how a search engine discovers pages by following links and fetching URLs.