What is an email or nurture sequence?
An email sequence is a set of emails sent in a planned order, often based on when someone joins or what they do.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
An email sequence is a set of emails sent in a planned order, often based on when someone joins or what they do.
CRM stands for Customer Relationship Management. In practice, it is usually the system where you keep track of customers, leads and interactions.
Segmentation means dividing an audience into meaningful groups instead of treating everyone as identical.
A conversion rate is the share of people who complete a chosen action.
CRO is the work of improving how well a page or journey helps the right people take a useful next step.
A customer journey is the path a person takes from first awareness to becoming, and staying, a customer.
A sales funnel is a simplified model of how a large group of potential customers narrows into a smaller group who buy.
A lead is a person or organisation that has shown enough interest to become a possible customer.
A lead magnet is something useful you offer in exchange for contact details, usually an email address.
An email list is a group of people who have given you permission to email them.