What is a CRM?
CRM stands for Customer Relationship Management. In practice, it is usually the system where you keep track of customers, leads and interactions.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
CRM stands for Customer Relationship Management. In practice, it is usually the system where you keep track of customers, leads and interactions.
Segmentation means dividing an audience into meaningful groups instead of treating everyone as identical.
A call to action is the invitation that tells someone what useful step they can take next.
A conversion is when someone completes an action you have decided matters.
Technical SEO is the behind-the-scenes work that helps search engines access and understand a website.
Structured data is extra machine-readable information that states what something on a page is.
Content strategy is deciding what information your business should publish, for whom, why and how it all fits together.
Website strategy is deciding what the website needs to achieve before deciding what it should look like.
UX means what it is actually like for a person to use your website.
UI is the visible and interactive layer people use: buttons, menus, forms, controls, typography and other interface elements.