What is alt text?
Alt text is a text alternative that describes the purpose or meaningful content of an image when the image cannot be seen.
Common web-related terms, explained without the jargon. For people who need to understand what something means, why it matters, and whether they actually need to care.
Alt text is a text alternative that describes the purpose or meaningful content of an image when the image cannot be seen.
Duplicate content is the same or very similar content appearing at more than one URL.
A canonical URL is the version you indicate as the preferred main URL when several URLs contain the same or very similar content.
An XML sitemap is a machine-readable list of important URLs you want search engines to know about.
robots.txt is a file that tells compliant crawlers which parts of a site they may or may not crawl.
Noindex is an instruction telling search engines not to include a page in their search index.
A 301 redirect permanently sends visitors and crawlers from an old URL to a new one.
Keyword cannibalisation is when several pages on your own site compete for substantially the same search need.
Topical authority is a useful shorthand for being a genuinely strong, well-connected source on a subject.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust.